There are many native plant species on eastern US forestlands that are wild harvested for the domestic and international plant trade. In this talk, Eric Burkhart, Program Director with Shaver’s Creek Environmental Center (Penn State University), will share insights from his studies and involvement with this complex and little understood trade, and highlight the opportunities and challenges facing forest farmers interested in production of forest botanicals for market. Quality-control, profitability, and sustainability within this industry will be discussed along with recent developments in marketing via consumer awareness.